So you’ve made your soap and now you want to sell it. After you’ve created a strong brand, a concise product line and set up your business, it is time to introduce it to the world!
Marketing can be hard! There are so many types of marketing strategies…social media marketing, email marketing, blog marketing, webinar marketing…etc. And let’s not forget more traditional marketing strategies such as advertising through your local chamber of commerce or neighborhood association. There are also ways that you can market through media such as your local TV news or even online through Help A Reporter Out submissions (Don’t know what that is? We’ll talk about it!).
This eBook gives at least 60+ ideas to help you get your creative marketing juices flowing.
We’ll talk a bit about branding and targeting your ideal client and how these two topics greatly influence where and how you should market.
In Marketing Your Handcrafted Soap, Candle or Cosmetics Business, I walk you through the process of using social media, a blog and an email list as powerful marketing tools. We’ll discuss how to set them up and even what to post.
Social media, especially, can be quite overwhelming, so I talk about batching and automation, which can save you time and effort.
Then we’ll talk about 60+ unique marketing ideas.
I polled 100+ soap maker business owners to get their input on what marketing means to them, what things they’ve tried and what creative marketing ideas they have. In the eBook, I share their feedback and thoughts!
Here is what this book will discuss.
- What is Marketing?
- Transitioning From a Crafter to a Business Owner
- Let’s Talk About Branding
- Your Ideal Customer
- Your Marketing Message
- Marketing on Social Media
- Batching and Automating Your Social Media
- Using a Blog to Market to Your Ideal Customer
- Blog Post Checklist
- Email Marketing
- Challenge Marketing
- Creating Shareable Marketing Assets
- 60+ Marketing Ideas to Get Your Creative Juices Flowing