BOOK PRE-SALE: Creating a Soap & Skin Care Brand (Shipping Included!)
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Out of stock
ORDER NOW TO GET AN AUTOGRAPHED COPY OF BENJAMIN’S LATEST BOOK!
SAVE MONEY AND COMPLETELY TRANSFORM YOUR SOAP & SKIN CARE COMPANY!
WE ONLY HAVE 100 COPIES, SO ORDER NOW! BOOKS WILL SHIP NO LATER THAN DECEMBER 10TH!
(Please Note: This pre-sale is only available in the United States. If not in the U.S., you may purchase through Amazon when the book is finalized)
“This book is about thinking bigger and then acting on those bigger, emboldened thoughts. People have done some crazy, awesome things in this world and were paid handsomely for it. These crazy, awesome things—whether it be an amazing new line of skin care products or the development of the first smartphone—all started as an idea. Maybe they were walking the dog when they thought of it. Maybe they were drunk at a bar with friends. Maybe they dreamed it. Maybe it was an idea they’ve had since they were children. However it came to be, they took their crazy, awesome idea and made it into a thing. They conceptualized it into our world. From a mere thought, they ultimately created a living for themselves that most people can’t dream of. You can do that, too. By thinking outside the box, you can ultimately create an incredibly lucrative and nourishing life – all by developing truly unique soap and skin care company”
Creating a Soap & Skin Care Brand is not about manufacturing, pricing or even selling. If you want recipes, you’ve come to the wrong place. If you are reading this, I already know you are a good soapmaker. I already know you make good products. I’m not going to showcase in this book something you already know how to do well. This book is about creativity, fun and a willingness to think and feel your way into developing a brand that people will fall in love with, simply by taking the time to do it.
- Chapter 1: Quick Checklist
- Chapter 2: Money Mentality
- Chapter 3: Success is a Decision
- Chapter 4: Mission, Vision & Values
- Chapter 5: Style Matters
- Chapter 6: What’s in a Name?
- Chapter 7: Your Customer
- Chapter 8: Product Variation & Revenue Streams
- Chapter 9: Scalability, Hiring & Salary
- Chapter 10: Creating Hype
- About the Author
- Suggested Reading
Whether you are just starting out or have been in the game for a few years, this book is also about opening your eyes to the profound, progressive consequences of developing a true brand and not just a hobbyist’s weekend plaything. And don’t get me wrong. There is nothing criminal with being a hobbyist soapmaker who makes a few bucks here and there. If that is your shtick, more power to you. But I wrote this book specifically for folks who want to earn their keep from their business.
The ideas in this book were developed over my time spent as a start-up business coach in the soapmaker industry. From my experience, I offer lessons learned, insights from clients and some socialized thought-patterns that we might all be better off avoiding.