Benjamin Aaron’s entrepreneurial efforts in the handcrafted soap and skin care industry lead him to establishing a retail storefront and a wholesale distribution that reached across the continent and beyond.

Later Benjamin moved on to co-founding and directing a 501(c)3 not-for-profit organization with his wife, Amanda Gail Aaron, called The Lovin’ Soap Project. The mission is to empower women in developing nations with an artisan manufacturing trade: soap and skin care production. The Lovin’ Soap Project solves two of the biggest problems in the developing world; 1) the general lack of hygiene knowledge and implementation and 2) the lack of economic opportunity for women. The Lovin’ Soap Project has conducted artisan manufacturing and business workshop training in Haiti, Uganda, Senegal, India, Tibet, Fiji, and Kenya. To find out more about the project, visit

With the experiences and knowledge attained from running a successful for-profit soap and skin care company, along with training of dozens of individuals around the world, Benjamin offers his unique perspective on business and artisan manufacturing at, one of our industries biggest and most practical resources for soap and skin care production and business knowledge.

Benjamin has authored the following books:

– Men’s Grooming Recipe Book
– Pricing Handmade Soap for Profit
– Creating a Soap & Skin Care Brand
– Essential Oil Blends for Men
– How to Wholesale Your Handcrafted Soap
– The Handy Little Sales Book for Scaredy Pants

Benjamin has earned a level of influence in the field of business coaching and personal development training that includes thousands of hours over the span of 10 countries. From [truly] learning how to set goals for yourself to increasing your efficacy to accounting and budgeting, your workload and education with Benjamin is immense and to the point. There is no wasted time while being coached by Benjamin. Benjamin is easy to talk to, authentic and speaks in a manner that initiates energy and genuine progress. He only works with people that are immensely serious and clear about their future intentions.