Storytelling – An important part of branding.
(This is an excerpt from our new online business and marketing eCourse, Soap. Brand. Launch. To get more lessons like
Getting Through the “J” Months
January. June. July. These are cringe worthy months in the hearts of many shopkeepers and product-schleppers.
The Curse of the Solopreneur
Many of us in the handcrafted soap and skin care industry are "solopreneurs," or one-person businesses... ...or, at least that
Storytelling
Our brains value stories more than just about anything else. Think about the expanse that storytelling has on your life.
Essentials of Inventory Management
(This post contains affiliate links to Amazon.) Inventory is an accounting term, and I’m not an accountant. So, before we
Meet Juniper Blue and Flash Sale!
Benjamin and I have been keeping a bit quiet, enjoying our new daughter Juniper Blue. I’ve spent hours nursing and
Your Products are Too Expensive!
Ever hear someone say, "Your products are too expensive! I can get soap cheaper somewhere else!" I certainly received this
Your Time is Your Most Important Asset
You are busy. Really, really busy. Not only are you a bustling entrepreneur (or maybe soon-to-be-one), making product hand-over-fist and